Sunday, January 23, 2011

East Meets West: An Infographic Portrait


We in the West love the graphical display of information -- infographics -- an elegant way to depict complex concepts with brilliant simplicity.  We also have a longtime love affair with social psychology, some of which deals with the fascinating cultural differencesbetween Eastern and Western mentalities --  from the individualistic tendencies of the West versus the pluralism of Asian societies, to how Westerners and Easterners read the emotions of others in different ways.

Designer Yang Liu’s ingenious East Meets West infographic series tackles everything from differences in self-perception to evolution of transportation.  Born in China but living in Germany since she was 14, Liu has a unique grip of this cultural duality, and she channels it with great wit and eloquent minimalism in graphics that say so much by showing so little.  I lived in China for six years, and my experience also confirms these different perceptions.

Blue = Germany (the West) 
Red = China (the East)









Lifestyle: Independent vs. dependent











Attitude towards punctuality









Problem-solving approach











Size of the individual's ego










Perception: How Germans and 

Chinese see one another











How to stand in line











Complexity of self-expression












The evolution of transportation

over the last three decades











The volume of sound in a restaurant


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